Bobsta14 the design office of Bobby Haiqalsyah

Los Angeles Magazine January 2015 cover Commissioned lettering and illustration for the cover of Los Angeles magazine food issue in January 2015 2015 Editorial Design, Illustration, Typography
Warsteiner Print Ad Commissioned illustration for reoccuring Warsteiner print ad 2015 Advertising, Illustration, Typography
Various Projects Various previously unpublished pieces 2015 Graphic Design, Illustration, Typography
Valentine's Day Card for Energy Australia Commissioned design for Energy Australia's Valentine's Day promotions 2015 Graphic Design, Illustration, Typography
Smart Investor Cover Custom lettering for Smart Investor magazine November Issue 2015 Editorial Design, Illustration, Typography
True Love Trilogy Cover I was commissioned to create the title lettering for Kieran Scott's new teen romance novels which a three part series titled the True Love trilogy.

Art Direction: Chloe Foglia
Agency: Jacky Winter
Producer: Fuschia Louise 2014 Graphic Design, Illustration, Typography
Apparatus for Transtemporal Occurrence I was comissioned by the city of Melbourne to create a poster for the new public art installation of Russell Anderson's Apparatus for Transtemporal Occurrence of Impending Space on the Northbank. I was asked to base the design on old Jules Verne novel covers.

Art Direction: Sarah Ritchie
Producer Samantha Raphael
Agency: Jacky Winter Group 2014 Graphic Design, Illustration, Print Design
Visual Response 07 'Fifteen' Entry This is my illustrative entry for the Visual Response initiative by the people at Australia Infront. It is on its 7th year now, and it's a platform for people in the creative industry here to let their hair down and try something new. To celebrate the blog's 15th year the theme for this year is fifteen, so I created a Monogram of the roman numerals XV for this year

Luckily the design has managed to gain top 3 honours this year http://www.australianinfront.com.au/news/article/vr07-top-10 2013 Graphic Design, Illustration, Typography
Lynx + Red Cross Peace Campaign In time with the release of lynxpeace LYNX Australia and Red Cross Australia teamed up to launch #loveisinyourblood campaign to encourage young men to donate blood in their largest ever blood drive in Australia. Young men are the donors that are least likely to give blood on an ongoing basis, to make a pledge visit https://secure.lynxpeace.com.au/ So roll up your sleeves and give a bit of love

Agency: Soap Creative + Jacky WInter Group 2014 Advertising, Graphic Design, Illustration
Mnemonica Miracles Custom lettering for the cover of Mnemonica Memories DVD box set for this instructional pack that teaches the philosophy and techniques of legendary magician Juan Tamariz. 2014 Graphic Design, Illustration, Typography
Exceptional Travel Experiences Editorial illustration for AFAR magazine 'Exceptional Travel Experiences' of 2013 article 2014 Editorial Design, Illustration, Typography
Melbourne for Knative.co Knativo.co is now live, an initiative that sources design by local artist and printer to create a unique design that signifies their cities. My design is available for preorder for the next 14 days.

I was asked to create a design that signifies Melbourne which is known as the garden city and the home of Aussie rules football, I tried to convey that sense of a garden and the shape of a footy oval as the base of the design. 2013 Drawing, Illustration, Typography
Elysian Craft Beer Ad Custom lettering and illustration for Elysian Craft Beer advertising.

Agency: Leo Burnett Canada & Jacky WInter Group
Art Direction: Man Wai Wong 2013 Advertising, Illustration, Typography
Faith can move mountains A piece for In Type We Trust Exhibition in Sydney at Black Penny, artwork is in display now and available for purchase at the gallery. In situ photo by Jessica Tong 2013 Graphic Design, Illustration, Typography
Harriet O'Donnell Makeup | Branding Harriet O'Donnell is a makeup artist and hairstylist working with musicians, stylists, artists, photographers and film producers.

To help establish her as a leading makeup artist in Melbourne we worked with Harriet to develop a unique personal logo. Collaborating with typographer Bobby Haiqalsyah (http://www.bobsta14.com) we developed an elegant and sophisticated monogram for Harriet inspired by french modernism and the 1920s. The create some striking business cards the monogram was printed in holographic foil that shines with a spectrum of colours. 2013 Branding, Graphic Design, Typography
Flourish My contribution for the upcoming annual 9x5 exhibition by Illustrators Australia. This year's theme is 'Flourish' and like every year each illustrator was asked to create an original artwork on a piece of 9x5 inch wood which was inspired by artists in the Heidelberg School painting on cigar box lids.

I wanted to capture the theme with my typographic exploration, the design was printed on wood by the great folks at Boomstudios Melbourne. 2013 Graphic Design, Illustration, Typography
AMP Hand Crafted Campaign Lettering Hand lettered custom numbers for AMP "Handcrafted' direct mail and online campaign that promotes their mission to customize your home loan rate to you.

Agency: Banjo Advertising Sydney
Art Direction: Marque Kabbaz 2013 Graphic Design, Illustration, Typography
Keepers of the Craft My submission for the Typism book which is available to purchase in a limited edition signed and numbered print 2013 Graphic Design, Illustration, Typography
Monster Children Magazine 10 Year Monogram I was asked to design the monogram logo for the upcoming Monster Children 10 Year Anniversary.

Agency: Jacky Winter Group
Art Direction: Campbell Milligan

RVCA video by RVCA featuring RVCA advocate Kevin 'SPANKY' Long | Photography by Keegan Gibbs 2013 Graphic Design, Illustration, Typography
Harley-Davidson® Apparel I was lucky enough to be asked to work with the legendary Harley-Davidson brand on some of their apparel design.

Agency: Bravado
Art Direction Robert Charissimo 2013 Fashion, Illustration, Typography
Innovation vs Imitation - TDK Threesome This piece was created as part of the Melbourne Threesome Exhibition run by The Design Kids. This collaborative exhibition combines professionals/studios with recent graduates and students. I was paired up with the lovely Cat Wall and Brenton Price for this piece.

We were asked to create a typographic piece based on quotes that revolves around Creativity. We chose to take up the challenge to create an ambigram of the words 'Innovation Versus Imitation' for this poster.

Instead of having the piece in a space, the exhibition is spread out all around the Melbourne CBD which combines a city wide treasure hunt and an exhibition. The first person to snap all the pieces using instagram wins a great prize. Just for the record, Cat won the prize..

You can see some of the photos taken by the treasure hunt participants if you open the following link:
http://statigr.am/tag/tdkthreesomemelb/ 2013 Graphic Design, Illustration, Typography
"H" for Alphabetica exhibition Recently I was approached to contribute for the Alphabetica exhibition held at He Made She Made Gallery in Sydney along with other fantastic talents from around the world. Each contributor are assigned a letter each to illustrate in their style and limited prints from the exhibition will be on sale during the exhibition to raise funds for the Dandelion Support Network, I am contributing with the letter H. 2012 Illustration, Typography
Typefight A Earlier in the year I had the privilege to get involved on a typefight battle with one of the people that I admire which was Tom Lane aka the Ginger Monkey. I'm very happy with the result regardless of the result of the battle and I wanted to share it with you 2014 Graphic Design, Illustration, Typography
Robyn Gordon Drop Cap Commissioned drop cap illustration for the Watercorp Print ad to promote the use of native Australian plant in people's garden which naturally suit the climate in Australia.

The ad tells a story with character names within it taken from native plant names. R for example is for Robyn Gordon which is a native Grevillea and also the main character in the story.

Agency: Brand Agency Perth + Jacky Winter Group
Art Direction: Steve Lorimer 2013 Advertising, Illustration, Typography
Heaven Lies Beneath a Mother's Feet The theme for the 2013 Australian Poster Biennale is “A mother’s life is precious”.

Entrants are invited to be inspired and interpret this theme in any way they wish. Worldwide 287,000 mothers die each year. Over the timespan of the Australian Poster Biennale, that’s more than 500,000 mothers.The majority of these deaths happen in the developing world and happen because of inequalities in the standards and conditions of women’s lives. Improvements to reduce maternal deaths, and maternal health in general, can be made if all women were educated, families could earn fair and adequate incomes, communities had access to clean, safe water, access to healthy food, stable living conditions, reasonable standards of hygiene and easy access to basic health services.

The Australian Poster Biennale calls on designers to create a poster based on the theme. The interpretation can be as broad, or as narrow as you wish as long as it is inspired by the issues relating to maternal health. You can approach the issues from a social, political or personal angle.
*extract from the competition website

For my shortlisted entry I quoted a proverb from my upbringing, my faith, and my culture. A Hadith as we call it or lessons from the Prophet's life (PBUH) that states "Heaven lies beneath your mother's feet' which was a lesson to teach one about respecting their mothers. As impressionable as I was when I heard this when I was young and not knowing the difference between sayings and fact I tried to look for the pearly gate underneath my mother's foot much to everyone's glee.

I am fortunate to be part of the selected few who were the finalists for this competition and take part in the showcase exhibition as part of International Design week 2013 here in Melbourne.
2013 Graphic Design, Illustration, Typography
Basingstoke Poster I was recently asked to create a poster to promote the newly released typeface by the Decade Typefoundry in the same style that the font was based on 2013 Graphic Design, Illustration, Typography
Triumph & Disaster Poster design for Posterama.co based on a quote by Rudyard Kipling 2013 Graphic Design, Illustration, Typography
Show us your type: Rio de Janeiro My humble contribution for Show us your type: Rio de Janeiro 2013 Graphic Design, Illustration, Typography
The Wide Brown Land I was invited to represent Australia in the Exquisite Collective project by Helou Studio. I used Dorothea Mackellar's iconic poem that describes the harsh landscape of Australia that she loves as a starting point.

MY COUNTRY

I love a sunburnt country, a land of sweeping plains,
Of rugged mountain ranges, of drought and flooding rains.
I love her far horizons, I love her jewel sea,
Her beauty and her terror, the wide brown land for me.
Though earth holds many splendours, wherever I may die,
I know to what brown country my homing thoughts will fly.

Core of my heart, my country, Land of the rainbow gold,
For flood and fire and famine She pays us back three fold.
I love her far horizons, I love her jewel sea,
Her beauty and her terror, the wide brown land for me.
Though earth holds many splendours, wherever I may die,
I know to what brown country my homing thoughts will fly.

Dorothy McKeller 2012 Graphic Design, Illustration, Typography
This Great Divide I was approached to create this tutorial for Digital Arts Magazine UK October issue, to create this vintage typographic piece which was based on my "Good Old Days" piece. It is also now live to view online on their website. Magazine layout are the design and property of the Digital Arts Magazine UK. 2012 Illustration, Typography
Deadwords: Historiaster My submission for Karen To's deadwords project http://deadwords.info/

Historiaster (his-tuh-ras-ter) n.1887-1894, petty or contemptible historian
Ex.While Foucault is widely praised today, he was no more than a historiaster. 2012 Graphic Design, Typography
Bohemian Rhapsody Branding for a tribute concert for Queen 2012 Advertising, Branding, Typography
The Good Old Days Submission for Threadless, I couldn't help myself when I saw the Vintage themed competition. The piece is based on vintage typefaces and ephemera designs. I took the lyrics from a Billy Joel song "The good old days weren't always good and tommorow is not as bad as it seems." 2012 Illustration, Typography
Australia Infront Australia infront is a resource centre for designers and creative types n Australia, and after my move here from Indonesia they did an article on me out of the blue. As an expression of my gratitude for the feature they did on me I made this typographic piece with their site name as the copy.

To say the least it was well received, and they were kind enough to feature the piece on their site http://www.australianinfront.com.au/news/article/presents-infront 2012 Illustration, Typography
PURSUE EXCELLENCE IGNORE SUCCESS Deepak Chopra was asked what was his key for success. The reply was very simple and concise; “Pursue excellence, ignore success”

Another way to look at it is that the journey is more important than the destination, once we feel that we’ve arrived at a place of comfort we stop and rest on our laurels.

Myself and Bobsta14 has taken this philosophy as the core of our collaborative effort, to strive for excellence with the tools and techniques that we have in our arsenal. Playing with the idea over the last few months, we offer this piece as our final outcome. 2012 Art Direction, Graphic Design, Typography
Typographic Experiment A Typographic experiment using my name and people around me, at first for a more interesting way to represent ourselves in the social media. 2011 Typography, Graphic Design, Illustration
Conflict/Care Saysomething.org.au is an initiative by the Victorian Police Force. This year they are holding a poster competition that asked us to 'say something to prevent youth violence'. My entry is based on a quote that a mentor of mine like to say when I have trouble accepting the conflicts that happens around me when I was younger. Particularly when it happens amongst the people that are close to me, may it be parents, mutual friends, or co workers. He likes to say "Conflict happens because people Care" you have an opportunity to focus on either the conflict or the care in other words focus on the reason not merely the action/conflict itself.

I chose to illustrate the intensity of a cockfight to illustrate the fires of youth in mid argument/fight juxtaposed with the copy. In the heat of the conflict we might lose our center which is why the text is situated there, and it is impossible to identify this without a touch of humility which is why the copy at the lower half of the page. 2012 Graphic Design, Illustration
Various Typographies 2009-2012 Various typographic projects over the years compiled to showcase the journey that has been undertaken, hits and misses but all part of a journey. Be it collectively or individually, we'd never 'arrive'. We live in constant transition. When we arrive, we die. 2012 Graphic Design, Illustration, Typography
Visual Response 06 'Native' Entry My entry for Australia Infront Visual Response initiative, the theme is native. I re-appropriate the elements in the Australian coat of arms in this illustration to make this piece with the flora, fauna, and sport that is native to Australia. 2012 Illustration, Typography
Vector watch illustration A vector illustration for a new year greeting card symbolizing the passing of time and the new year 2012 Illustration
Scathefire Another submission for Karen To's Dead words project. Where we bring words that is no longer used in the common English language, with our illustration and lettering. In this instance my word is:

scathefire
great destructive fire; conflagration
Ex. Despite the scathefire that razed the town, its citizens were determined to rebuild. 2012 Illustration, Typography
Sindo Media Branding Branding for Sindo Media in Indonesia. In 2011 the company I was working with owns Seputar Indonesia (Sindo), which is one of the leading newspaper in the country. To cement their position as "the most trusted source for reference" they would launch among other things their own television channel, radio station, and online news portal. Being the in house designer at the time I was involved in the design of the branding and the implementation of the brand across the many mediums that it would cover along with our creative team.

This is the final approved branding for the Sindo Media. 2012 Branding, Motion Graphics
Kratingdaeng Ambition project Kratingdaeng is the original brand of energy drink that is known to most people in the West as 'Red Bull'. It is popular in South East Asia, and is the market leader for energy drinks. The ambition campaign is set into place as a prelude to their new advertising campaign. The first phase is to ask people what their ambitions are in this national competition, the logo says "what is your ambition today". They could respond via twitter or their facebook page.

The most interesting person or ambition would be recruited as the talent for the second stage of the ambition campaign. The main campaign would use a public figure as the talent sharing their journey to success. 2012 Advertising, Branding, Graphic Design
Barong Bali A vector illustration project for my wallpaper using the Balinese mythological creature Barong as the subject matter 2011 Character Design, Graphic Design, Illustration
Various Marks Various marks over the years, from student work, freelance, and agency work 2012 Branding, Graphic Design
Think Creative Think Different This is an invitation for a collaborative workshop between MNC promo and Raffles Institute Jakarta. 2011 Illustration, Typography, Graphic Design
MOTORCYCLE SERIES A personal project 2011 Illustration
Bridgewater Identity for an up and coming local band Bridgewater. They wanted a slightly old world and folk look that would be timeless so we developed an identity with different versions of ornamentation. 2012 Branding, Graphic Design, Typography

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